TWITTER MICRO-INTERVIEW SERIES: Book-Promoting Authors

Liz Donatelli

@pubLIZityLA / Los Angeles

Founder/Director of Liz D Publicity & Promotions, the Neighborhood P & P Shoppe. http://www.lizd.co   

What’s the strangest (or most creative) thing that you’ve done to promote one of your books? Did the promotion work?

 Claude Bouchard

@ceebee308 / Montreal, Canada
The next best-selling crime-thriller novelist! Author of Vigilante, The Consultant, Mind Games, The Homeless Killer, 6 Hours 42 Minutes & ASYLUM. http://www.claudebouchardbooks.com

The cover art of my third novel, Mind Games, is a water colour which I did specifically for the book. Last April, in an effort to drum up some additional sales of my books in general, I invited book buyers to email me their proofs of purchase for a drawing which would be held at the end of the month with the prize being the original art work previously mentioned. The promotion worked in the sense that I made sales which I might not have otherwise, though the cost of shipping the water colour exceeded the royalties earned. :) Regardless, it created additional exposure and someone out there now has a "Claude" hanging in their home.

 Anne Rainey

@AnneRainey
Author of smokin' hot contemporary romance ~ I'm burning up the pages, baby! http://annerainey.com

I suppose the most creative was wearing a baseball cap to a game that had my name and tagline on it. And I don't think it worked, lol.

 Lisa Mondello

@lisamondello / New England
Romance author, screenwriter, music fanatic (all kinds), movie lover. http://www.lisamondello.blogspot.com

It wasn't creative but definitely the strongest was making 1st book [All I Want For Christmas Is You] in the series free. It created a huge bump in sales for the rest.  I should add that I have not reinvented the wheel on anything I've done. I saw what worked for others and emulated it.  Giving 200K [ebooks] away for free was/is considered strange by many people. But the added sales on the other books more than make up for it.  It's also important to say that I don't see my promo efforts as benefiting 1 book only, but benefiting my career and brand as a whole.

 Luke Romyn

@LukeRomyn / Australia
Serial smartass. Author of the best selling horror novel, THE DARK PATH, and new action-thriller, BLACKLISTED. BEYOND HADES coming soon! http://www.lukeromyn.com

Wearing Ellen DeGeneres' hair in an effort to get on her show. Hasn't worked... yet. The campaign continues.

Christine London

@ChristineLondon

Author of Romance With A Twist. London Blog has Hollywood events, travel and gab. http://christinelondon.blogspot.com/ http://christinelondon.com

Went shop to shop in Sunninghill (UK) with bookcover [of Sunninghill Snow]. They [shop owners] were astounded their little enclave was title and setting. [I had] begged [for] old keys [from stores] all over UK--hardware/keysmith.  I used the keys to model for the cover (yes, it is me) and as giveaways in gift baskets (the keys, not me...lol). (Key on cover of book [is an] old Brit key.) Men sure loved the cover effort http://tinyurl.com/8yszdnl. Yeah-I think it turned out!